Rosemary's last blog at Lusid Hair

Kia ora e hoa mā! Hello friends!

This is my last blog article because, I’m sad to say, I’m leaving Lusid Hair.

I have been Lusid’s Digital Communications Assistant since late February 2021, through a rather tumultuous time in the pandemic. I had graduated with a post-graduate certificate in Communications and heard that Lusid were hiring through a friend. I hadn’t heard of the brand before, but after stalking their website and socials, I decided that their ethos lined up with my own and this was somewhere I wanted to work. Luckily, for me, Tash and Jen took me on and became fantastic mentors for me.

In the digital marketing field it is very common to move positions every few years. It is difficult to come up with fresh content ideas for the same brand constantly. So, my time has come to move onto the next big opportunity.

As excited as I am to be growing my career, I’m sorry to be leaving Lusid. Even though Lusid Hair is Tash’s baby, the love for this company is contagious. It truly is an amazing experience to work at a company that you believe in and you want the brand to grow just as much, if not more, than you want your own career to grow. That level of job satisfaction is hard to come by, and I’ve been blessed to experience it in one of my first positions since graduating. Small talk at parties with old classmates became an enjoyable experience as I was gushed about the quality of Lusid’s products and the supportive work environment.

At each new step in my career, I will be aiming for a position where I can be just as passionate about the company as I am with Lusid.

I have gotten to be a part of some exciting changes at Lusid over the last year and a bit; helping finish the packaging for the launch of the rainbow range was one of my first tasks at the company. I helped to design the logo, adding the rainbow circles around the outside. One morning in the shower (where I do my best thinking, of course) I coined the slogan “sustainable care for all hair” which I think perfectly represents the company and what it stands for. And, of course, I was hair for the change in name from Lusid Beauty to Lusid Hair.

I leave Lusid as someone who has accepted that her hair will not be #curlgoals everyday. I believe that the universe gives anxious people like myself textured hair to teach us that we can’t control everything in life and that lack of control can be just as beautiful. Your hair is quite literally your DNA, a visual representation of your family tree. I inherited my curls from my father, and I will wear them proudly everyday I have on this Earth while he isn’t here anymore.

I can’t wait to see where Lusid goes. I’m going to be watching closely haha. I know there are some big plans for the brand, so please keep showing your support of this small brand.

It’s been a pleasure to contribute to the Lusid Hair blog, and to Lusid’s journey to bring sustainable haircare for all hair types.